Les Gentlemen du Jeu E-commerce

Context

Raphaël and Vincent, the "Gentlemen du Jeu", were simultaneously launching their physical shop and their online presence — the site had to be ready for opening day. The starting point: a polished visual identity by Hugo Rémusat (logo, iconography, art direction) — but no mockups or defined user journey.

My role: turn this identity into a complete e-commerce experience, from webdesign to Prestashop integration.

The interface had to carry the same values as the visual identity: elegance and simplicity. I designed a deliberately streamlined shopping experience — a single-level category structure, a sufficient set of filters without overload, and a prominent search bar for visitors who already know what they are looking for. Every design choice serves one goal: reduce friction, guide without imposing, and let the catalogue speak. I also handled plugin selection and configuration, including the connection with the in-store point-of-sale system.